Marketing

Marketing majors at Davis & Elkins College can expect multiple opportunities in diverse fields. Upon graduation they can expect to be able to apply for the following types of positions: sales manager, market research analyst, advertising & promotions managers, brand manager, international marketing professional, social networking analyst, public relations, e-commerce, marketing manager and more.

Career Outlook

Employment of sales managers is expected to grow 12 percent from 2010 to 2020, about as fast as the average for all occupations.

Employment of market research analysts is expected to grow 41 percent from 2010 to 2020, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across all industries in order to understand the needs and wants of customers and measure the effectiveness of marketing and business strategies.

Employment of advertising and promotions managers is expected to grow 13 percent from 2010 to 2020, about as fast as the average for all occupations.

Employment of marketing managers is expected to grow 14 percent from 2010 to 2020, as fast as the average for all occupations.

Advertising, promotions, and marketing manager positions are highly desirable and are often sought by other managers and experienced professionals. With Internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best prospects.

Internships

Internships provide opportunities for Business and Entrepreneurship students to apply knowledge gained in the classroom while making meaningful contributions to the organization for which they work.

D&E’s Division of Business and Entrepreneurship is very supportive of student internships. Students learn of internships through announcements from the College’s Office of Career Services & Student Employment and the Division of Business and Entrepreneurship. Students also find internship opportunities on their own through family and friends, professional acquaintances, and internet sources.

Students may participate in internships throughout any semester, though most are completed during the summer, typically 10 weeks. Interns work with the Director of Career Services & Student Employment to develop an internship proposal. In addition to the work on the job, interns write a reflective journal and complete either a research or experience paper. All divisional internships involve some research in the literature of the field in which the internship takes place.

Independent Studies

Independent studies allow students to study topics that are not part of the regular curriculum. Independent studies require students work closely with a faculty member in the area in which the independent study is to be done.

Student Employment

Student work-study positions are available. Contact D&E’s Student Employment Director for further information.

Accreditation

IACBE

Davis & Elkins College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Olathe, Kansas. Click here to read the current Student Learning Outcome results.

The business and business-related programs in the following degrees are accredited by the IACBE:

Bachelor of Science
  • Accounting
  • Economics
  • Finance
  • Management
  • Management with a concentration in Entrepreneurship
  • Marketing
Bachelor of Arts
  • Hospitality Management
Associate in Science
  • Business Administration
  • Accounting
Associate in Arts
  • Hospitality Management
Academic Minor
  • Railway Heritage Tourism

In order to more accurately reflect changes made in our curriculum that would capture meaningful student learning outcome data, our department asked to defer our self-study for one academic year. This was denied; the department is therefore on probation until the Board of Commissioners reviews our self-study documents (sent for November 2016 review) and upon completion of a site visit in 2017 and a final review. The majors and all courses are fully accredited during this time period.

 

Students Pairing with Elkins Main Street

D&E students are doing their part to help make downtown Elkins a destination for locals and visitors.

 

D&E Students Learn Sporting Goods Marketing from the Pros

Students learn the inside track of product promotion as interns for a sporting goods distribution and marketing company.

 

Student Achieves Top Award in Business Simulation Competition

Senior Oliver Bienias was named Industry Champion in a simulated business competition with hundreds of colleges and universities throughout the world.

 

Students Take Top Awards at PBL Conference

D&E students achieved top honors at the Phi Beta Lambda State Leadership Conference. The event tests students’ business knowledge in a broad range of career-related areas.