Logos and Branding Guidelines

The D&E Brand Identity

We’re very happy that you would like to include Davis & Elkins College branding in your materials. Just to make sure we’re all on the same page, please follow the guidelines below. Should you have any questions, call Director of Branding and Communications Janetta Ross at 304-637-1420 or Coordinator of Media Relations Linda Howell Skidmore at 304-642-1550.

D&E Logos

The master logo is the centerpiece of D&E’s identity and should be prominently positioned on all printed and electronic communications. The logo should be used consistently, without modification, across all brand materials. There are two preferred lock ups – one with the tagline and one without. While black and white versions of the master and secondary logos are available, the two-color logo should be used in most situations. While the minimum allowed size of the master logo is 1.5″, for certain projects — such as giveaway merchandise — exceptions can be granted.

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D&E Color Palette

RGB 242 0 23
CMYK 0 100 81 4
PANTONE 186C
HEX #CE1A2FT

RGB 255 255 255
CMYK 0.0 0.0 0.0 0.0
PANTONE N/A
HEX #FFFFFF

RGB 247 248 248
CMYK 2 1 1 0
PANTONE 649U
HEX #F7F8F8

RGB 214 219 224
CMYK 15 9 7 0
PANTONE 538U
HEX #D6DBE0

RGB 7 7 7
CMYK 0 0 0 0.97
PANTONE N/A
HEX #070707