Shape the Future of Business with the Power of Data
Turn Numbers Into Strategy. Turn Strategy Into Success.
At Davis & Elkins College, our new Business Analytics major empowers students to lead in a data-driven world—without needing to become a programmer. Whether you’re a critical thinker, aspiring entrepreneur, or future strategist, our program is designed to give you the practical, in-demand skills needed to thrive in any industry.
You’ll learn to turn complex data into smart decisions—helping businesses improve operations, reduce risks, and create growth. And with our low-code approach, you’ll focus on tools and techniques employers actually use, not unnecessary technical hurdles.
The Business Analytics major is being offered as a hybrid course (online/in-person)
Offered as a hybrid degree through the Lower Cost Models for Independent Colleges Consortium (LCMC), the program combines the flexibility of online learning with the mentorship and community of Davis & Elkins College’s on-campus experience. Students benefit from a curriculum developed with input from industry leaders, ensuring real-world relevance.
Students sign up for these hybrid courses as they would other D&E courses. The courses are offered online and may have different starting and/or ending dates from the regular D&E academic calendar. D&E faculty members are available for support and guidance throughout the course. Class sizes are intentionally small, so early registration is important to reserve space in the classes. Tuition is incorporated into the regular course load.
Why Business Analytics at D&E?
✔ Practical Skill Focus
From Excel and Tableau to SQL and storytelling with data, you’ll learn how to analyze and present information in ways that shape business outcomes.
✔ Flexible Hybrid Learning
Enjoy the best of both worlds—on-campus community and nationwide faculty expertise. Whether you’re on the field, in the classroom, or working part-time, we meet you where you are.
✔ Resume-Ready Projects
Gain real-world experience solving real business problems. You’ll graduate with a portfolio of applied projects that prove your value before you even land the job.
✔ Ethics-Driven Decision Making
Learn how to balance data insights with integrity. Our program teaches you not just what you can do with data—but what you should do.
Explore a Program Built for the Modern World
Data is everywhere—and the ability to interpret it is a superpower in today’s economy. Whether it’s helping Nike launch the next big product, guiding hospitals to operate more efficiently, or supporting green energy investment decisions, business analysts are behind the scenes making it happen.
Our curriculum is crafted to build future leaders who can:
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Make sense of complex data
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Communicate clearly and effectively
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Understand how businesses work
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Deliver insights that drive change
And you don’t need to be a math genius to succeed. Our program is for strategic thinkers, not spreadsheet robots.
What You’ll Learn
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Tableau – Industry-standard visualizations and dashboards
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SQL – Pull real-time data from business databases
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Excel – From formulas to forecasting to visual storytelling
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Business Intelligence – Make actionable recommendations
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Critical Thinking & Communication – Present findings with impact
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Ethical Analytics – Understand the human side of data
Careers in Business Analytics
A Business Analytics degree from D&E opens doors in nearly every field, including:
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Business Analyst – Improve efficiency and profitability through data
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Data Analyst – Uncover trends and drive smarter decisions
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Risk Analyst – Help organizations reduce financial and operational risk
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Business Intelligence Analyst – Design dashboards and reports that deliver insights
Ready to Lead with Data?
Whether you’re an analytical thinker, a business strategist, or a philosophical problem solver, the Business Analytics program at Davis & Elkins College offers a clear path to a future where your insights drive change.
D&E is proud to collaborate with RIZE, an online academic service, to offer this program; there is a fee associated with certain classes to complete the major.
Program Director
