Marketing
Understanding consumer behavior
Learn the science and practice of building brands and influencing buying decisions.
Marketing is an academic discipline that provides an understanding of the importance of industry analysis, developing a competitive advantage, marketplace trends, competitors’ activities, research, growth opportunities, market effectiveness, new product and/or service innovation, and consumer behavior.
Baccalaureate Programs (B.S.)
Bachelor of Science in Marketing
The bachelor’s degree in Marketing requires 57 credit hours, including 12 hours of specified marketing courses plus 45 hours of core requirements, including courses in accounting, business, economics, math, management, and marketing.
Minors
Marketing Minor
The requirements for a minor are 18 credit hours of specified business and marketing courses.
Courses
What We Offer
- Supply Chain Management
- Consumer Behavior
- Digital Marketing Applications
- Marketing Research
Careers in Marketing
The career outlook for marketers is strong. Marketing majors at Davis & Elkins College are prepared for multiple opportunities in diverse fields. Upon graduation, you’ll be prepared to apply for the following types of positions:
- Sales Manager
- Market Research Analyst
- Advertising & Promotions Manager
- Brand Manager
- International Marketing Professional
- Social Networking Analyst
- Public Relations Manager
- e-Commerce Manager
- Marketing Manager
Marketing majors at Davis & Elkins College can expect multiple opportunities in diverse fields. With the rise of fields such as e-commerce and social media, marketers who can navigate the digital world have the best prospects.
Internship Opportunities
Internships provide opportunities for students to apply knowledge gained in the classroom while making meaningful contributions to the organization for which they work. Students can complete internships during any semester, though most take place over the summer and last about 10 weeks. With guidance from the Director of Career Services & Student Employment, students develop an internship proposal and gain hands-on experience in their field. Internships also include a reflective journal, a final paper, and relevant research.
Independent Studies
Independent Study in Marketing allows students to explore topics that are not part of the regular curriculum. Independent studies require students to work closely with a marketing faculty member.
Why Marketing at D&E
Small class sizes enable engaging faculty members to enhance your learning experience by challenging and inspiring you and providing individualized attention. Coursework, including computerized applications, is designed to promote your understanding of marketing theory and the ability to apply marketing principles in the business environment. Each course allows you to take away valuable lessons in the marketing field and provides a full understanding of the material on a personal and academic level.
Accreditation
The Academic Business Unit at Davis& Elkins College has received specialized accreditation for its business program(s) through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.
Click here to view Public Disclosure of Student Achievement 2024-2025.
The mission of the Division of Business & Entrepreneurship is to prepare students to successfully compete in a global economy, and to be thoughtful and respectful citizens of the world.