Business Analytics
Learn to lead in a data-driven world
Shape the future of business with the power of data.
D&E’s Business Analytics major empowers students to lead in a data-driven world. As a Business Analytics major, you’ll learn to turn complex data into smart decisions—helping businesses improve operations, reduce risk, and create growth. Whether you’re a critical thinker, aspiring entrepreneur, or future strategist, our program is designed to develop the practical, in-demand skills needed to thrive in any industry.
Data is everywhere, and the ability to interpret it is a superpower in today’s economy. Whether it’s helping a leading apparel company launch the next big product, guiding hospitals to operate more efficiently, or supporting green energy investment decisions, business analysts are behind the scenes making it happen.
Baccalaureate Programs (B.S.)
Bachelor of Science in Business Analytics
In this program, you’ll benefit from a curriculum developed with input from industry leaders, ensuring real-world relevance. The Business Analytics major is a hybrid program (online/in-person). Offered through the Lower Cost Models for Independent Colleges Consortium (LCMC), the degree program combines the flexibility of online learning with the mentorship and community of D&E’s on-campus experience.
D&E faculty members are available for support and guidance. Class sizes are intentionally small, so early registration is important to reserve space in the classes.
Our curriculum is crafted to build future leaders who can:
- Make sense of complex data.
- Communicate clearly and effectively.
- Understand how businesses work.
- Deliver insights that drive change.
You don’t need to be a math genius to succeed. This program is for strategic thinkers, not spreadsheet robots. With our low-code approach, you’ll focus on the tools and techniques employers use, not unnecessary technical hurdles.
What You’ll Learn
- Tableau – Create industry-standard visualizations and dashboards
- SQL – Pull real-time data from business databases
- Excel – Build advanced skills, including formulas, forecasting, and visual storytelling
- Business Intelligence – Make actionable recommendations
- Critical Thinking & Communication – Present findings with impact
- Ethical Analytics – Understand the human side of data
The bachelor’s degree in Business Analytics requires 67 credit hours, including 22 hours of specified business analytics, math, and economics courses. Core requirements (45 hours) include courses in accounting, business, economics, math, management, and marketing. The required business analytics courses are offered online through Rize/LCMC and require an additional fee.
The following courses are offered online and may have different starting and/or ending dates from the regular D&E academic calendar.
Courses
What We Offer
- Foundations of Data Analytics I & II
- Business Analytics I & II
- Business Analytics Practicum
Careers in Business Analytics
A Business Analytics degree from D&E opens doors in nearly every field, including:
- Business Analyst – Improve efficiency and profitability through data
- Data Analyst – Uncover trends and drive smarter decisions
- Risk Analyst – Help organizations reduce financial and operational risk
- Business Intelligence Analyst – Design dashboards and reports that deliver insights
Your Success Starts Here
Whether you’re an analytical thinker, a business strategist, or a philosophical problem solver, the Business Analytics program at Davis & Elkins College offers a clear path to a future where your insights drive change. D&E is proud to collaborate with Rize Education, an online academic service, to offer this program. There is a fee associated with certain classes to complete the major.
Internship Opportunities
Internships provide opportunities for students to apply knowledge gained in the classroom while making meaningful contributions to the organization for which they work. Students can complete internships during any semester, though most take place over the summer and last about 10 weeks. With guidance from the Director of Career Services & Student Employment, students develop an internship proposal and gain hands-on experience in their field. Internships also include a reflective journal, a final paper, and relevant research.
Why Business Analytics at D&E
- Practical Skill Focus – From Excel and Tableau to SQL and storytelling with data, you’ll learn how to analyze and present information in ways that shape business outcomes.
- Flexible Hybrid Learning – Enjoy the best of both worlds—on-campus community and nationwide faculty expertise. Whether you’re in the field, in the classroom, or working part-time, we meet you where you are.
- Résumé-Ready Projects – Gain real-world experience solving business problems. You’ll graduate with a portfolio of applied projects that prove your value before you even land the job.
- Ethics-Driven Decision Making – Learn how to balance data insights with integrity. Our program teaches you both what you can do with data and what you should do.
Accreditation
The Academic Business Unit at Davis& Elkins College has received specialized accreditation for its business program(s) through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.
Click here to view Public Disclosure of Student Achievement 2024-2025.
The mission of the Division of Business & Entrepreneurship is to prepare students to successfully compete in a global economy, and to be thoughtful and respectful citizens of the world.