Sport Management
Build a Career Beyond the Games
Learn the business side of sports.
In the sport management program at Davis & Elkins College, you’ll gain knowledge of the global sports industry by combining a coaching education emphasis with a recommended business minor. Coursework in wellness, athletic training, team sports, kinesiology, law in sport, and other business-related topics will train you to succeed in this exciting, fast-paced business.
The sport management program prepares you for leadership roles across the global sports industry. By combining an emphasis in coaching education with a recommended business minor, you’ll develop a well-rounded foundation that spans athletic management, marketing, entrepreneurship, and sport law. Housed within the Education and Sport Science department, the program draws on strong faculty expertise and a network of industry connections to provide real-world experience both on and off campus.
You’ll be required to complete an internship under professional supervision. Our strong alumni network and faculty connections will provide you with opportunities to engage with industry leaders in professional and collegiate athletics and global management and marketing arenas. As a sport management graduate, you can continue your education through D&E’s Master of Science in Sport Management — the first graduate degree in the College’s history — offering an advanced pathway for leadership roles in the sport industry.
Baccalaureate Programs (B.S.)
Bachelor of Science in Sport Management
The bachelor’s degree in sport management requires 69-72 credit hours of specified and elective sport science, management, outdoor recreation management, marketing, biology, accounting, and business courses. Students are encouraged to minor in business, which requires additional specified courses in finance, management, and marketing.
Courses
What We Offer
- Wellness Education
- Fitness Activities
- Individual and Dual Sports
- Rhythms
- Aquatics I, II & III
- Foundations of Physical Education, Sport, and Exercise Science
- Outdoor Physical Education
- Gymnastics and Movement Skills
- Psychomotor Development
- Facilities
- Exercise Testing and Prescription
- Team Sports I & II
- Sport Organizational Technology
- Safety, First Aid & CPR
- Principles of Athletic Training
- General Medical Conditions
- Psychosocial Aspects of Sport
- Organization and Administration
- Adapted Physical Education
- Kinesiology
- Measurement in Health and Physical Education
- Physiology of Exercise
- Stress Testing
- Research Methods and Interpretation
- The Law in Sport and Physical Education
- Therapeutic Rehabilitations
- Personal Training Certification
- Physical Education Assisting
- Independent Study
- Practicum
Careers in Sport Management
You’ll be prepared for a career in coaching, youth work, various health fields, sport and athletic programs, and the management of sport- and athletic-related businesses.
Specific career paths include:
Sport Operations and Administration
- Athletic department administration
- League or team operations
- Sport program coordination
- Facility and venue management
Marketing and Fan Engagement
- Sport marketing and promotions
- Sponsorship and partnership management
- Social media and digital content for sports organizations
- Ticket sales
- Fan development
Events and Recreation
- Tournament and event management
- Community and sports programming
- Recreation and wellness program leadership
Business and Management
- Sport business and entrepreneurship
- Sporting goods and brand management
- Sport agency and athlete representation
Why Sport Management at D&E
Receive a distinctive sport management education rooted in hands-on learning, expert faculty mentorship, and a tight-knit campus community. You’ll gain valuable experience, which will allow you to enter the industry with the knowledge, skills, and attitudes necessary to succeed. With a strong alumni network and required internship experience, you’ll graduate equipped with the knowledge, skills, and professional connections needed to succeed and lead in the ever-evolving world of sport.