Course Prefix: MRKT
Marketing Research
An introduction to research methods and applications as they relate to the marketing process.
Consumer Behavior
An analysis of the dynamics of consumer markets, including identification and measurement of market segments and their respective behavioral patterns, and their impact on marketing strategy.
Supply Chain Management
An introduction to the supply chain process, this course provides an overview of analysis and control of the supply chain related to distribution and logistics.
Marketing Communications
A study of nature and concepts related to the integration and organization of promotional efforts in a business. Includes both traditional fields of promotion along with the use of e-commerce, social networking, and […]
Business to Business Marketing
An in-depth look at the strategies necessary to develop products and services for the professional market place. Defines differences between industrial/professional and commercial consumer markets, a description of business purchasing functions related to […]
Marketing
A study of the marketing concept including strategy, planning, pricing, promoting, distributing, and innovating of products and services.