ELKINS - The partnership among the Davis & Elkins College Division of Business and Entrepreneurship, the Center for Railway Tourism at Davis & Elkins College and Washington, D.C. Chapter of the National Railway Historical Society (DCNRHS) is continuing to grow with the creation of a third year-long paid student internship, this one to focus on marketing. Senior marketing major Nicole King has been selected as the first recipient of the internship.
Established through a grant from the DCNRHS, the internship will provide hands-on experience by taking into account the Society’s mission to “expand the public appreciation of railroads and their history through preservation and education.”
“I am excited. I didn’t think I’d have an opportunity like this,” said King, a resident of Atlanta, Georgia.
Through the internship, King will help raise awareness of the DCNRHS, assist with the development and support of basic public relation executions and expand social media presence.
To coincide with her duties, King will develop, administer and evaluate a survey to identify DCNRHS’s target market and evaluate current marketing strategies. In addition, she will identify current direct competition and develop a competitive strategy. Her findings will be presented to the DCNRHS in a written report with recommendations.
“I want to find ways to market to the younger generation who might want to try new modes of transportation,” King said. “People always say it’s not the destination, it’s the journey. This journey – on a train – would be a new adventure for many.”
The internship was organized by DCNRHS President Scarlett Wirt and the Davis & Elkins Division of Business and Entrepreneurship, with collaboration among Division Chair Dr. Carol Carter and Center for Railway Tourism Director Jim Porterfield.
“I think Nicole is an excellent fit for the internship,” Carter said. “She’s very enthusiastic. We’re thrilled to be able to work with the DCNRHS once again to provide a hands-on opportunity for our business students.”
King, who is scheduled to graduate in May, will complete her internship at the end of the semester. A second intern will be selected to fill her place in the fall.
The marketing program at Davis & Elkins College teaches the functions and importance of marketing for the world. Students become familiar with contemporary marketing techniques and business communication to increase effectiveness. The Center for Railway Tourism focuses on educating future generations of railway heritage preservation and tourism leadership.
Related to the Presbyterian Church (U.S.A.), Davis & Elkins College is located in Elkins, 2 hours east of Charleston, 3 hours south of Pittsburgh and 4 hours west of Washington, D.C. For more information, please visit the College website at www.dewv.edu or call 304-637-1243.
Photo Caption: Davis & Elkins College senior Nicole King, right, discusses plans for her marketing internship at Washington, D.C. Chapter of the National Railway Historical Society with D&E Chair of the Division of Business and Entrepreneurship Dr. Carol Carter, left, and Center for Railway Tourism Director Jim Porterfield.