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Bachelor of Science in Marketing or International Marketing
Marketing may be viewed from the standpoint of the total economy, the business firm, the consumer, or society as a whole. The program at Davis & Elkins College involves all these. By doing so, it provides a broader and better understanding of what the role of marketing is today.
Some of the great issues in marketing such as understanding the needs of consumers, trends in the market place, competitor’s activities, research, growth opportunities, evaluating the overall effectiveness of marketing, improving marketing productivity, product and service innovation, and rethinking the marketing concept are involved in the courses.
Students are well prepared for the diversity of marketing opportunities such as purchasing, marketing research, sales, managing, product managing, public relations, advertising, retailing, consulting, and manufacturing. Traditional as well as non-traditional organizations have created numerous challenges and opportunities for those in marketing.
Degree Requirements
Bachelor of Science in Marketing
The requirements for a B.S. in Marketing consist of the core requirements (51 hours) including:
- Accounting 111 - Principles of Accounting I
- Accounting 112 - Principles of Accounting II
- Accounting 307 - Finance
- Business 101 - Introduction to Business
- Business 209 - Business Communication
- Business 210 - Quantitative Methods for Business
- Business 220 - Business Law I
- Business 230 - Information Software Processing I
- Business 339 - International Business
- Economics 105 - Introduction to Macroeconomics
- Economics 106 - Introduction to Microeconomics
- Economics 380 or MATH 180 - Statistics for Business and Economics
or Statistics
- Management 201 - Principles of Management
- Management 332 - Management Science
- Management 395 or Business 290 - Management Internship
or Practicum
- Management 397 - Senior Seminar
- Marketing 201 - Marketing
In addition, 15 semester hours are required consisting of:
- Marketing 304 - Marketing Management
- Marketing 306 - Salesmanship
- Marketing 319 - International Marketing
- Marketing 321 - Advertising and Promotion
- Marketing 391 - Marketing Research
Bachelor of Science in International Marketing
A major in International Marketing consists of the B.S. Marketing core requirements (51 hours) and an additional 18 semester hours including:
- Economics 306 - International Economics
- History 106 - History of Civilization II
- Political Science 102 - Introduction to International Relations
In addition, six hours of one foreign language are required.
Minor in Marketing The requirements for a minor in Marketing consist of 18 semester hours including:
- Business 101 - Introduction to Business
- Business 209 - Business Communication
- Marketing 201 - Marketing
- Marketing 304 - Marketing Management
- Marketing 321 or 306 - Advertising and Promotion or Salesmanship
- Marketing 391 - Marketing Research
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Marketing Management students are using an Internet-based business simulator to study managerial considerations in marketing decisions, evaluation of alternatives of action, and strategy in profit terms, demand analysis, case studies in marketing, product development, distribution channels, pricing and promotion areas.
Students in the Salesmanship class learned to develop, create, market and sell a finished product - cake pops. The cake pops were then made available at businesses in downtown Elkins.
The Davis &
Elkins College Students in Free Enterprise (SIFE) Team received a $1,000
Environmental Sustainability Challenge Award from SIFE USA and Sam’s Club to
implement recycling and sustainability projects in Canaan Valley.
Davis & Elkins College is celebrated National Entrepreneurship Week with students in Dr. Vicki Mullenex’s Entrepreneurship class
and members of D&E’s Students in Free Enterprise club hosting staff
from the Small Business Administration. This community
outreach event focused on “Women in Entrepreneurship,” with helpful
information on starting a business.
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